Ten is set to axe its ailing morning show Breakfast along with Ten Morning News at the end of this month.
Ten’s original Breakfast lineup
In a statement it said: “It is proposed that Breakfast and Ten Morning News will cease production on November 30. Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”
Breakfast launched in February this year. But it failed to dent the ratings of market leader Sunrise on Seven or its close rival Today on Nine. While Sunrise and Seven generally rate an average of above 300,000 viewers, Breakfast never even came close to 100,000. On Thursday of last week, Sunrise rated 370,000, Today 345,000 and Breakfast just 47,000.
The original lineup consisted of controversial Kiwi Paul Henry, Kathryn Robinson, Andrew Rochford and weather presenter Magdalena Roze. Rochford left the show in June while launch Ep Majella Wiemers departed in July.
Ten’s original Breakfast lineup
In a statement it said: “It is proposed that Breakfast and Ten Morning News will cease production on November 30. Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”
Breakfast launched in February this year. But it failed to dent the ratings of market leader Sunrise on Seven or its close rival Today on Nine. While Sunrise and Seven generally rate an average of above 300,000 viewers, Breakfast never even came close to 100,000. On Thursday of last week, Sunrise rated 370,000, Today 345,000 and Breakfast just 47,000.
The original lineup consisted of controversial Kiwi Paul Henry, Kathryn Robinson, Andrew Rochford and weather presenter Magdalena Roze. Rochford left the show in June while launch Ep Majella Wiemers departed in July.
- 11/11/2012
- by mumbrella
- Encore Magazine
ABC's Annabel Crabb; The Australian's Stephen Brook
Twitter could go the way of Cb radios and die off, Stephen Brook, media editor of the Australian has said.
The comment came from Brook at the Mumbrella360 conference in a session about the relationship between Twitter and journalism.
The session also included The ABC’s Annabel Crabb, Ten’s Breakfast presenter Magdalena Roze and Crikey cartoonist First Dog On the Moon, also known as Andrew Marlton.
Brook said: “I came up with a slightly provocative idea that Twitter could be the new Cb radio, i.e. something that was hugely popular for a short time, but became faddish and then died away. We have to remind ourselves that Twitter is only six years old. Predicting its future is somewhat difficult.”
Brook went on to say that Facebook is not only three times more popular, but engaged users more than Twitter.
“What is...
Twitter could go the way of Cb radios and die off, Stephen Brook, media editor of the Australian has said.
The comment came from Brook at the Mumbrella360 conference in a session about the relationship between Twitter and journalism.
The session also included The ABC’s Annabel Crabb, Ten’s Breakfast presenter Magdalena Roze and Crikey cartoonist First Dog On the Moon, also known as Andrew Marlton.
Brook said: “I came up with a slightly provocative idea that Twitter could be the new Cb radio, i.e. something that was hugely popular for a short time, but became faddish and then died away. We have to remind ourselves that Twitter is only six years old. Predicting its future is somewhat difficult.”
Brook went on to say that Facebook is not only three times more popular, but engaged users more than Twitter.
“What is...
- 8/24/2012
- by mumbrella
- Encore Magazine
Ten has pulled the plug on The Circle and cut Breakfast by half an hour. The gap left by The Circle will be mainly filled with Us content.
The Circle will end on Friday. Ten boss James Warburton said the decision was for financial reasons.
Breakfast launched in February but has struggled to find an audience against the much longer established Sunrise on Seven and Nine’s Today. It will now run from 6am to 8.30am rather than to 9am. Children’s show Wurrawhy will then air at 8.30am.
Axed: Gorgi Coghlan and Stynes
The Circle launched in February 2010. Original co-host Chrissie Swan departed late last year and the show was weakened after host Yumi Stynes faced a backlash in response to comments she made about war hero Ben Roberts-Smith. The Cricle runs behind Seven’s The Morning Show and Nine’s Mornings.
A spokesman for Ten said there would...
The Circle will end on Friday. Ten boss James Warburton said the decision was for financial reasons.
Breakfast launched in February but has struggled to find an audience against the much longer established Sunrise on Seven and Nine’s Today. It will now run from 6am to 8.30am rather than to 9am. Children’s show Wurrawhy will then air at 8.30am.
Axed: Gorgi Coghlan and Stynes
The Circle launched in February 2010. Original co-host Chrissie Swan departed late last year and the show was weakened after host Yumi Stynes faced a backlash in response to comments she made about war hero Ben Roberts-Smith. The Cricle runs behind Seven’s The Morning Show and Nine’s Mornings.
A spokesman for Ten said there would...
- 7/30/2012
- by mumbrella
- Encore Magazine
The science and practice of viral video will be the subject of a double session at Mumbrella360 in the latest topic to be announced for the event.
In the first 45 minute session, the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia, will share new research into what makes videos go viral.
Senior research associate Dr Karen Nelson-Field will present new research by the institute aimed at helping marketers understand which emotional attributes have the strongest relationship with sharing behaviour in the context of social media.According to the institute: “This research shows that the social media commentators often get it wrong – that while some emotional responses are most prevalent, that surprisingly these are not the ones that optimise sharing behaviour.”
Nelson-Field is a Research Fellow at the Ehrenberg-Bass Institute. Her research area is media, focusing on social media. She has completed a PhD in media strategy,...
In the first 45 minute session, the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia, will share new research into what makes videos go viral.
Senior research associate Dr Karen Nelson-Field will present new research by the institute aimed at helping marketers understand which emotional attributes have the strongest relationship with sharing behaviour in the context of social media.According to the institute: “This research shows that the social media commentators often get it wrong – that while some emotional responses are most prevalent, that surprisingly these are not the ones that optimise sharing behaviour.”
Nelson-Field is a Research Fellow at the Ehrenberg-Bass Institute. Her research area is media, focusing on social media. She has completed a PhD in media strategy,...
- 3/23/2012
- by mumbrella
- Encore Magazine
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