Former CEO of Cambridge Analytica. Nix is also the Director of SCL Group (Strategic Communications Laboratories), a private communication company that formed Cambridge Analytica specifically for working on elections in the U.S.
[on Cambridge Analytica's goal] It's all about understanding the motivations of the target audience and trying to understand at a very granular level why people might undertake a certain behaviour, whether that's joining a terrorist organisation or ...
Reminiscent of a James Bond villain.
Alexander James Ashburner Nix
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