Alyssa London is an enrolled tribal citizen of the Central Council of Tlingit and Haida Indian Tribes of Alaska. She graduated from Stanford University in 2012 with a Bachelor of Arts in Comparative Studies in Race and Ethnicity. She worked for Microsoft as a Partner Marketing Manager from 2012-2014. After Microsoft, Alyssa founded her company, Culture Story with the mission of promoting cross- cultural awareness and increased understanding of other cultures. In February 2017, Alyssa became the first Tlingit Miss Alaska USA and went on to place top ten at Miss USA 2017. In doing so, she became the first Miss Alaska USA to place as a finalist in 30 years, and the first Alaska Native woman to ever do so. As Miss Alaska USA, Alyssa was appointed "2017 Cultural Ambassador for Sealaska Heritage Institute." Alyssa was recognized in 2017 as "Top 40 under 40" in Indian Country by the National Center of American Indian Enterprise Development for her work bringing awareness to the vitality of Native American culture today.