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Fox News’ Frank Luntz: Successfully Inserting Opinion in Opinion Research

In May of 2009, the Times’ Deborah Solomon interviewed pollster and messaging expert Frank Luntz for her weekly “Questions” column. She challenged him immediately over the phrase "Washington Takeover" in a 28-page memo titled “The Language of Health Care.” Luntz admitted that he didn't know if "takeover" was a correct description, which Politifact rated Luntz’s “takeover” its Lie of the Year. Though Luntz's reputation remained unscathed.

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