Subway pulls Sarah Wilson ads after complaint from TV presenter

Subway has pulled its ads featuring a character talking about the eating habits of Sarah Wilson.

The move comes hours after TV presenter and journalist Wilson – who specialises in writing about nutrition – told Mumbrella that she had not endorsed the campaign and wanted it withdrawn.

The ad:

Wilson, who presented the first series of Ten’s Masterchef and more recently Eat Yourself Sexy on Lifestyle You. She has also self-published an ebook called I Quit Sugar.

Earlier today she told Mumbrella that she objected to the camapaign because some of her followers believed she was now promoting the Subway product which contains sugar.

A statement from Subway said that the ad, created by Publicis Mojo Brisbane, had been intended to refer to a fictional character called Sarah Wilson. The statement said:

“Upon the request of TV presenter, Sarah Wilson, Subway Systems Australia (Subway) will today pull its advertisement for new

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