Who’s hungry? “The Hunger Games” proceeded to predictably beat the stuffing out of the box office, scoring $155 million, the third highest opening weekend in history, and highest for a non-sequel. The fan base came out in full force, no doubt, but so did the normals, as the books don’t (yet) have nearly the support of “Harry Potter” or “Twilight.” But make no mistake, this property had a similar groundswell of opinion, including an ad blitz and news and web coverage suggesting this was the “good” version of those pre-existing properties. Within three days, Lionsgate has their highest grossing domestic release of all time, and Hollywood’s strongest new franchise. Because everyone secretly loves child murder.
Fans were notably pleased, as the picture registered an ‘A’ Cinemascore, which shifted to an ‘A+’ for younger demographics. While there’s no full demo breakdown, it’s likely much of this audience were males,...
Fans were notably pleased, as the picture registered an ‘A’ Cinemascore, which shifted to an ‘A+’ for younger demographics. While there’s no full demo breakdown, it’s likely much of this audience were males,...
- 3/25/2012
- by Gabe Toro
- The Playlist
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