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Is Tupac Coachella Hologram The Future Of Touring?

'Some tools should only be used sparingly,' veteran manager Danny Goldberg says of the technology.

By Gil Kaufman

Tupac hologram at Coachella

Photo: Getty Images

Sure, the laser Pink Floyd show is totally awesome and the Beatles cover band totally nailed "Penny Lane." But after the rapturous response to the Tupac Shakur hologram at Coachella, you can be sure phones are ringing off the hook this week all over Hollywood with calls to the Digital Domain wizards behind the stunt.

Think of the possibilities: The Doors resurrected with a young Jim Morrison, Nirvana on tour with a virtual Kurt Cobain or a resurrected Tupac and Biggie sharing a stage for a greatest hits show. But does the success of the Tupac mini-set mean that holograms are the touring industry's version of 3-D movies?

"I thought it was great in that particular moment," said veteran manager Danny Goldberg, who has

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