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A brave new world of non-us film stars

Hello Noomi Rapace, Idris Elba and Gael García Bernal! As big-budget film-making increasingly targets new markets, here are the actors from around the world who could capitalise

Hollywood has always reinforced its star ranks with choice acting talent from around the world. Some groups succeed better than others: Anglo and Australian actors are, culturally speaking, a natural fit; performers from the east Asia struggle for acceptance outside martial arts roles. But, as big-budget film-making increasingly targets non-American audiences, expect these ground rules to change. The uptake of personnel from other continents will increase, and their involvement will become more central: they won't just be there as exotic add-ons; they will function as full audience proxies – in the ways true stars do – for these emerging markets. The sidekicks will become the protagonists. Here's a few of the new breed already in the global frame.

Noomi Rapace

Rapace already has her global-mainstream

See full article on The Guardian - Film News