More versions of the new brand campaign for Woolworths from Droga 5 go to air tonight featuring employees and suppliers.
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
- 6/18/2012
- by mumbrella
- Encore Magazine
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