Nollywood is in a transitional phase, but its still has some way to go to be truly mainstream
A bright-green kit car marked "51 Nigeria" stands under grey skies, yards from where the traffic endlessly groans out of the Blackwall tunnel. Young black scenesters, wearing smart-casual, pose in front of it, then mill over to the red carpet in front of the Greenwich Odeon, where VoxAfrica, "the first bilingual, pan-African channel", is working the interview lineup. Tall women in traditional dress loll on benches nearby. This is the premiere of Tango with Me, the fourth Nollywood film to get a mainstream release in the UK. PR rep Moses is getting antsy; he gets the cinema to make an announcement that the screening will be starting soon. No one pays any attention. Tonight, we're on African time, not Greenwich mean time.
Nollywood, Nigeria's film industry, is straining to up its game. Tango...
A bright-green kit car marked "51 Nigeria" stands under grey skies, yards from where the traffic endlessly groans out of the Blackwall tunnel. Young black scenesters, wearing smart-casual, pose in front of it, then mill over to the red carpet in front of the Greenwich Odeon, where VoxAfrica, "the first bilingual, pan-African channel", is working the interview lineup. Tall women in traditional dress loll on benches nearby. This is the premiere of Tango with Me, the fourth Nollywood film to get a mainstream release in the UK. PR rep Moses is getting antsy; he gets the cinema to make an announcement that the screening will be starting soon. No one pays any attention. Tonight, we're on African time, not Greenwich mean time.
Nollywood, Nigeria's film industry, is straining to up its game. Tango...
- 8/21/2012
- by Phil Hoad
- The Guardian - Film News
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