Ten to axe Breakfast

Ten is set to axe its ailing morning show Breakfast along with Ten Morning News at the end of this month.

Ten’s original Breakfast lineup

In a statement it said: “It is proposed that Breakfast and Ten Morning News will cease production on November 30. Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”

Breakfast launched in February this year. But it failed to dent the ratings of market leader Sunrise on Seven or its close rival Today on Nine. While Sunrise and Seven generally rate an average of above 300,000 viewers, Breakfast never even came close to 100,000. On Thursday of last week, Sunrise rated 370,000, Today 345,000 and Breakfast just 47,000.

The original lineup consisted of controversial Kiwi Paul Henry, Kathryn Robinson, Andrew Rochford and weather presenter Magdalena Roze. Rochford left the show in June while launch Ep Majella Wiemers departed in July.

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