The thing about “doomed” traditional media companies is that they have a habit of reinventing themselves in the nick of time.
But it’s still somewhat to my surprise that I left today’s 2013 presentation from Nine feeling that it has gone from what seemed the least forward-looking of the three major TV companies to the most.
And that’s an impression driven almost entirely by what the organisation had to say about everything other than what will be on primetime next year.
For starters, it feels like some within the network understood early that branded entertainment was going to be key. Powered by Nine quietly repositioned from what I always perceived as another integrated sales team – cross selling across Nine, Acp and nineMSN – to a sophisticated vehicle for delivering branded entertainment. The impact of that was clear in case studies at last week’s Festival of Branded Entertainment.
I...
But it’s still somewhat to my surprise that I left today’s 2013 presentation from Nine feeling that it has gone from what seemed the least forward-looking of the three major TV companies to the most.
And that’s an impression driven almost entirely by what the organisation had to say about everything other than what will be on primetime next year.
For starters, it feels like some within the network understood early that branded entertainment was going to be key. Powered by Nine quietly repositioned from what I always perceived as another integrated sales team – cross selling across Nine, Acp and nineMSN – to a sophisticated vehicle for delivering branded entertainment. The impact of that was clear in case studies at last week’s Festival of Branded Entertainment.
I...
- 11/27/2012
- by mumbrella
- Encore Magazine
Similar News
Here's Why One Direction's Social Media Activity Is Fueling Reunion Rumors
- 4/13/2020
- E! Online
Up All Night! Liam Payne Shares Nearly-Nude Bedroom Selfie on Social Media
- 12/15/2017
- by Maria Pasquini
- PEOPLE.com
From Jokes to Lip Locks: Inside Harry Styles and James Corden’s Long-Running Bromance
- 12/14/2017
- by Maria Pasquini
- PEOPLE.com
Nine to launch fourth channel
- 10/28/2015
- by Don Groves
- IF.com.au
Fta broadcasters face revenue squeeze
- 6/14/2015
- by Don Groves
- IF.com.au
TV’s turn on the spit
- 2/8/2013
- by mumbrellahouse
- Encore Magazine
Gunslinger Spawn and Western Ghost Rider Team Up in Awesome Illustration
- 1/24/2016
- by Joey Paur
- GeekTyrant
Mi9 creates new, safer, contextual content ad targeting
- 9/4/2012
- by Cathie McGinn
- Encore Magazine
Mi9 launches Virtual Channels
- 9/4/2012
- by Georgina Pearson
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.