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The new Nivea ad: back to the dark ages

'What next? A campaign strategy themed around Henry Kelly's Going For Gold?'

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Who Wants To Be A Millionaire? What an up-to-date cultural reference! It only arrived on our screens a mere 15 years ago. So big-up to the happening hepcats at Nivea for basing their new ad on this so-hot-right-now phenomenon. What next? A campaign strategy themed around Henry Kelly's Going For Gold? This quizzical ad plugs a deodorant that's (Science Bit Incoming) "proven to protect in stressful situations". We open on a lady in box-fresh white undies spritzing her armpits, then looking back over her shoulder. Cheeky. Cut to a Millionaire-style studio. Aha, pearly-white pants lady must be appearing on a nerve-wracking, high-stakes quiz show. No wonder she's worried about wet patches under the studio lights.

Wait, there's a twist. A terrible, twatty twist. Turns out our heroine's not doing the quiz.

See full article on The Guardian - TV News