Exclusive: Todd Hoffman, who at ICM Partners built a strong business repping writers as well as intellectual property storehouses like The New York Times, 60 Minutes and New York magazine, has launched the management/production company Storied Media Group. Hoffman, who left ICM over the summer after a long run there, brings with him a stable of writer clients that include Emmy-winning Breaking Bad creator Vince Gilligan, Nebraska co-writer Bob Nelson, Moneyball‘s Stan Chervin, playwright-writer-director Stephen Belber (Management), Girl In Progress scribe Hiram Martinez and Ad Jeffrey Lynch. He also brings with him the above-mentioned publications as well as 60 Minutes Sports, Public Radio International, The McClatchy Company and Say Media. The idea behind the latter is to make outlets like Nyt, 60 Minutes and New York magazine’s partners in option deals that are made for content originated by the publications. I’ve always found Hoffman to be one of the smarter guys in this niche.