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Power to the Pixel: Cross-Media crosses over

Power to the Pixel: Cross-Media crosses over

The Power to the Pixel’s annual Cross-Media Forum, showcasing the latest developments in multiplatform production in the digital media world over the past 12 months, unfolded at the BFI’s Southbank this week.

“The forum is our annual centrepiece event,” said Liz Rosenthal, founder and CEO of the digital media consultancy which runs workshops and consults on the art of capturing audiences across platforms throughout the year.

As the three-day event marked its seventh edition, the mood was in part reflective as the likes of Xbox chief design engineer Elan Lee, respected transmedia storyteller Lance Weiler and interactive docs guru Ingrid Kopp, shared some of the lessons they had learned working across multiple platforms in recent years.

Lessons Learned

La-based Lee, who recently re-joined Microsoft as the chief design officer for its Xbox Entertainment Studios after a decade of launching and running a slew of interactive entertainment start-ups, gave a potted history of his successes and failures

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