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Eva Longoria Sells NBC Half-Hour Starring Comedian Erik Rivera, Lifetime Drama

Eva Longoria‘s UnbeliEVAble Entertainment has set up two more projects – a comedy at NBC and drama at Lifetime. The NBC project stars rising comedian Erik Rivera and is based on his life and standup. Comedy veteran Peter Murrieta will write the script and will executive produce with Scott Ellis, who is set to direct, and UnbeliEVAble’s Longoria and Ben Spector. The project stems from a deal UnbeliEVAble made with Rivera earlier this year to develop a vehicle based on his comedy. The setup is reminiscent of ABC’s The George Lopez Show, which also started with a well known actress, Sandra Bullock, championing a Latino comedian on the rise, Lopez, and partnering him with an established sitcom showrunner, Bruce Helford, for a comedy project starring Lopez and based on his standup. Rivera, repped by Ray Hughes Management and Loan Dang, is a familiar face to NBC brass — he

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