It’s a given that a movie poster needs to be both visually and verbally succinct. It must grab your attention in the amount of time it takes to walk past it in the street; it must tell you all you need to know—or enough to make you want to know more—in one arresting image and with one pithy tagline. One of the challenges of movie poster design and movie marketing is to say as much as possible in a small space and few words.
But then there are posters which break those rules, which, for one reason or another, feel the need to make you stop in your tracks and read. I own a couple of posters for Robert Aldrich films—The Longest Yard and The Emperor of the North— which I’ve always loved because they are anything but succinct. In place of taglines these two tough-guy movies have long-winded,...
But then there are posters which break those rules, which, for one reason or another, feel the need to make you stop in your tracks and read. I own a couple of posters for Robert Aldrich films—The Longest Yard and The Emperor of the North— which I’ve always loved because they are anything but succinct. In place of taglines these two tough-guy movies have long-winded,...
- 11/23/2013
- by Adrian Curry
- MUBI
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