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'Shrek' Attraction Coming to London

'Shrek' Attraction Coming to London

Shrek's swamp is coming across the pond! In a new collaboration, Merlin Entertainments has teamed up with DreamWorks Animation to create a unique themed visitor attraction based on Shrek and his friends.

This landmark attraction, which will transport visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favorites from the beloved franchise, will see an initial roll-out of six attractions over nine years. The first attraction will open in London in the summer of 2015. This will be the first time that Merlin, Europe's largest and the world's second-largest visitor attraction operator, has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally recognized entertainment franchise. This is also the first time that DreamWorks Animation, home to global entertainment franchises including Shrek, Kung Fu Panda and How to Train Your Dragon, will help to produce an attraction of

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