Telemundo Media has ordered the first telepic to come from its Fluency multi-platform production banner. The fantasy-drama “Isa” promises to be chock full of emerging trends in media, from brand integrations and interactive bells and whistles to the casting of social media phenoms and the targeting of U.S.-born Hispanic viewers.
NBCUniversal is looking for crossover appeal with the pic, which will premiere in June simultaneously in English on Syfy and Mun2, Telemundo’s younger-skewing cable sibling. “Isa” will also be made available on digital, mobile and VOD platforms. Pic will be produced largely in English — with subtitles inserted in Spanish or English depending on the platform.
“Isa” revolves around a teenage girl who discovers her supernatural powers and stumbles into an international high-tech conspiracy. Samsung is pouring marketing coin into the production, which will integrate smartphones and tablets into the storytelling — encouraging second-screen activity by viewers at pivotal moments in the plot.
NBCUniversal is looking for crossover appeal with the pic, which will premiere in June simultaneously in English on Syfy and Mun2, Telemundo’s younger-skewing cable sibling. “Isa” will also be made available on digital, mobile and VOD platforms. Pic will be produced largely in English — with subtitles inserted in Spanish or English depending on the platform.
“Isa” revolves around a teenage girl who discovers her supernatural powers and stumbles into an international high-tech conspiracy. Samsung is pouring marketing coin into the production, which will integrate smartphones and tablets into the storytelling — encouraging second-screen activity by viewers at pivotal moments in the plot.
- 3/19/2014
- by Cynthia Littleton
- Variety - TV News
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