Content market launched inaugural Digital Fronts event showcasing online content.
Singer Chester See, child-friendly gamer Stampylonghead, alternative newsreader Ana Kasparian and comedy duo Rhett Mclaughlin and Link Neal of Rhett & Link fame were among the YouTube stars hitting the Palais des Festivals in Cannes this week for Miptv’s inaugural Digital Fronts event showcasing popular online content.
To many people over 40 sitting in the Palais’ Grand Auditorium these names meant nothing, even though between them they have generated more than one billion Internet views.
René Rechtman, president of international at La-based online content hub Maker Studios, one of the companies fronting the event, said there had been “a fundamental shift” in the way so-called “millennials” – people born from the late 1980s to early 2000s – consumed, interacted, and created content.
“YouTube is now the second biggest search engine, 6 billion hours of video are watched every month and a lot of that is happening over a mobile device,” said...
Singer Chester See, child-friendly gamer Stampylonghead, alternative newsreader Ana Kasparian and comedy duo Rhett Mclaughlin and Link Neal of Rhett & Link fame were among the YouTube stars hitting the Palais des Festivals in Cannes this week for Miptv’s inaugural Digital Fronts event showcasing popular online content.
To many people over 40 sitting in the Palais’ Grand Auditorium these names meant nothing, even though between them they have generated more than one billion Internet views.
René Rechtman, president of international at La-based online content hub Maker Studios, one of the companies fronting the event, said there had been “a fundamental shift” in the way so-called “millennials” – people born from the late 1980s to early 2000s – consumed, interacted, and created content.
“YouTube is now the second biggest search engine, 6 billion hours of video are watched every month and a lot of that is happening over a mobile device,” said...
- 4/11/2014
- ScreenDaily
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