Cinema-on-demand launches in Oz

A successful Us scheme which enables moviegoers to select a title from a library and. screen it at a participating cinema is being introduced to Australia.

David Doepel.s Leap Frog Films is partnering with the Us cinema-on-demand platform Tugg to pitch the service to cinemas, producers and distributors in Oz and New Zealand.

Leap Frog piloted the scheme on March 24 by holding a crowd-sourced screening of its film Half of a Yellow Sun at the Piccadilly cinema in Adelaide.

Doepel said there was a sizable turn-out for the drama which stars Chiwetel Ejiofor (12 Years a Slave) and Thandie Newton (The Pursuit of Happyness) as an upper class couple whose marriage is put to the test when Nigeria breaks into a crippling civil war in 1967.

The first Us title from Tugg.s library to be screened in Australia will be Why We Ride, a Us documentary about the passionate devotees of motorcycle riding,

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