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Pamela Leu launches Be for Films

French sales agent heads to Belgium to set up new company. First slate includes Belgian Hans Herbots’ crime thriller The Treatment.

Long-time Films Distribution sales agent Pamela Leu has launched her own Brussels-based sales company, Be for Films.

Leu left Nicolas Brigaud-Robert and François Yon’s Paris-based Films Distribution on amicable terms last month.

The company will provide some initial back office support while Leu rolls out her first independent slate at Cannes.

“After 11 years of collaboration with Films Distribution, running a company and creating Be for Films was the obvious step to achieve my own dreams and desires for doing business in the film industry,” Leu told ScreenDaily.

Be for Films is the only fully-fledged sales company based within Belgian borders, although state-backed organisations like Wallonie Bruxelles Image and Flanders Image do a lot of promotional work for local productions.

“My first goal is to support local French and Flemish-speaking productions and bring news talent to the

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