News

The high-end version of Apple Watch might cost $5K

“Starting at” is a frustrating phrase in tech. It’s a coy way of talking about the way a gadget is going to be priced while also skirting around the subject of whether or not you’ll actually want said gadget at that price. The price a thing “starts at” is rarely optimal—to get the best or most efficient version of your preferred gizmo, you’ll often have to pay more.

When Apple Watch was revealed last week, Apple CEO Time Cook said that the smartwatch would be “starting at” $349—an already hefty price, given the competition. But Cook

See full article on EW.com - PopWatch