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Newcomers fail to excite box-office

Distributors launched 10 films last weekend but most struggled to sell tickets as many folks opted either to see titles that were already in cinemas, or stayed home.

Nationwide, takings improved by 8% to $14.1 million, according to Rentrak's estimates, a small uplift considering the wider number of choices for filmgoers.

Dwayne Johnson.s efforts in Australia to promote Hercules paid off reasonably well as Brett Ratner.s action film took top spot, earning $3.5 million. Pro-rata that is a bit better than the mediocre Us debut of $US29.8 million, where the film was outmuscled by Scarlett Johansson in Lucy, the Luc Besson-directed sci-fi thriller which rang up $US44 million.

Dawn of the Planet of the Apes plunged by 42% to $1.8 million in its third outing, propelling its total to $15.5 million.

Mrs. Brown's Boys D'Movie, a spin-off of the BBC cross-dressing comedy starring Brendan O'Carroll, opened with a respectable $1.8 million, including previews. Women aged

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