Recently, rumors have circulated about Yahoo's plan to turn Tumblr into a potential YouTube competitor. For that to happen, Tumblr's in-house video player need to be on par with its rivals, and the blogging site seems to understand that. It has announced several upgrades to its video player, debuting an automatic playback format that features Vine-like loops. Tumblr announced these upgrades in a blog post accompanied by a very silly introductory video. The main change is the ability to pop out videos and watch them in a separate window while simultaneously scrolling through other posts. The videos will automatically play, though as on Facebook and Vine, sound will be optional. Once completed, videos will loop back to the beginning. "Watch once, twice, forever, whatever," quips Tumblr's post. With these changes in place, is Tumblr ready to challenge the online video world? Some people, such as Todd Spangler of Variety, don't think so.
- 10/23/2014
- by Sam Gutelle
- Tubefilter.com
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