News

‘American Sniper’ Misses Super Bowl Record; Most Top 10 Films Off – Monday B.O. Actuals

‘American Sniper’ Misses Super Bowl Record; Most Top 10 Films Off – Monday B.O. Actuals

Update, Monday Actuals, 4 Pm: All of the top 10 films, except for Fox’s Taken 3, came in lower than their weekend projections yesterday morning due to the Super Bowl, with Warner Bros./Village Roadshow missing its target record as the largest grossing title over Super Bowl weekend. Disney’s Hannah Montana & Miley Cyrus: Best Of Both Worlds Concert holds onto to that title ($31.117M) with American Sniper ranking second with a $30.66M Fss. Said one rival distribution chief, “It’s hard to nail down these predictions down to the penny when there is something so extraordinary like the Super Bowl in the market. No one saw this as being the highest-rated Super Bowl ever. Next weekend will be easier to project.” Warner Bros. was initially anticipating a 70% drop on Super Bowl Sunday for American Sniper from its Saturday B.O. of $16.5M but yesterday charted lower with a 74% decline for $4.4M.

See full article on Deadline Movie News