Thanks to DVD sales, cheap-and-cheerful crime movies have become a force to be reckoned with. How are they staying on top? The genre’s movers and shakers explain
Darren, sales manager at a plastics firm in Milton Keynes, is a force to be reckoned with in the British film industry. In part, he’s the reason why British crime cinema – low-budget, morally dubious and about as disreputable as it’s ever been – is the genre that refuses to die. At least, Darren would if he actually existed. Darren, it turns out, is a theoretical construct; an audience archetype identified by Jezz Vernon, managing director of distribution outfit Metrodome, the people who released recent examples of the form such as The Guvnors, St George’s Day and The Fall of the Essex Boys.
“We always talk about the buyer of a film,” says Vernon. “For someone like Darren, there’s a certain boredom about his existence,...
Darren, sales manager at a plastics firm in Milton Keynes, is a force to be reckoned with in the British film industry. In part, he’s the reason why British crime cinema – low-budget, morally dubious and about as disreputable as it’s ever been – is the genre that refuses to die. At least, Darren would if he actually existed. Darren, it turns out, is a theoretical construct; an audience archetype identified by Jezz Vernon, managing director of distribution outfit Metrodome, the people who released recent examples of the form such as The Guvnors, St George’s Day and The Fall of the Essex Boys.
“We always talk about the buyer of a film,” says Vernon. “For someone like Darren, there’s a certain boredom about his existence,...
- 4/2/2015
- by Andrew Pulver
- The Guardian - Film News
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