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The Premios Platino of Iberoamerican Cinema Return This Year with Egeda and TNT's Strategic Alliance for Cable Broadcasting

Last year Sydney Levine reported from Panama City where the first edition of the Premios Platino of Iberoamerican Cinema took place to celebrate the eclectic and rising film industries in the region. 25 countries participated with a total of 70 films, which amounted to an incredible debut for the then newly introduced awards.

In order to expand the event's visibility and to provide exposure for the filmmakers and their works, TNT has joined Egeda (Audiovisual Producers' Rights Management Entity) this year for second annual Premios Platino of Iberoamerican Cinema. Last year's hosts, Mexican actress & singer Alessandra Rosaldo (@alexrosaldo) and CNN en Español’s Juan Carlos Arciniegas (@JuanCarlosCNN), return to helm the event. Mexican TV host and journalist Rafa Sarmiento ( @rafalitosarmi) will be in charge of the commentaries during the event.

The Premios Platino of Iberoamerican Cinema identify the best Latin American productions, as well as those from Spain and Portugal, in nine creative categories and four technical awards including Best Latin American Fiction Film, Best Documentary, Best Animated Film, Best Latin American Fiction Opera Prima, Best Direction, Best Performance by an Actor, Best Performance by an Actress, Best Script, Best Original Score, Best Editing, Best Art Direction, Best Sound and Best Cinematography, plus a Lifetime Achievement Award.

Mariano Cesar, TNT Vice President and Channel Manager, said, “TNT is one of the leading cable channels in Latin America because it offers its audiences the best live events from the entertainment industry, such as the Oscars®, the Golden Globe® and the Grammys®. The addition of the Premios Platino of Iberoamerican Cinema to our programming will complement this. We are confident that our audiences will enjoy this prestigious award show.”

Miguel Angel Benzal, CEO of Egeda and the Premios Platino of Iberoamerican Cinema declared, “In less than a year these awards, in collaboration with Fipca (Iberoamerican Federation of Film and Audiovisual Producers), have been established as the reference point of quality and success of our cinema. For the ceremony taking place on July 18th at Starlite in Marbella, Spain, we are expecting that audiences, in the over 50 countries that the show will be broadcasted in, will join in support to recognize the amazing talent of actors, producers, directors, screenwriters and all the other talent that take part in the creative process of filmmaking. We feel very privileged to partner with TNT for the broadcasting and promotion of the awards in Latin America, because of its leadership position in the region.”

In addition to the main event, audiences will be able to enjoy an exclusive 30 minute Pre-Show from the Red Carpet, broadcasted on both TNT and CNN en Español. The Pre-Show will be hosted by Argentine filmmaker, journalist and producer Axel Kuschevatzky (@AxelKuschevatzk ) and Dominican host of CNN en Español, Mariela Encarnación ( @MarielaCNN).

The Premios Platino of Iberoamerican Cinema and the Pre-Show will air live for Latin America on Saturday July 18 th at 4.30Pm (Arg / Ch) / 2.30Pm (Mex / Col / Pan) / 3Pm (Ven). The ceremony and Pre-Show will air again the same day at 10:00 pm(Arg / Mex / Col / Ch / Pan / Ecu / Ven). 9pm (Cr / Gua). 8pm (Pe). Midnight (Ch – exclusive DirecTV). 9.30pm (Pe – exclusive DirecTV). Feed TNT HD (

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