Many YouTube multi-channel networks are video hubs which boasts any-and-all kinds of content, but some do focus on a specialty (think Felicia Day’s geek culture-skewing Geek & Sundry or AwesomenessTV’s Awestruck for millennial moms). Now, there’s a new network aimed squarely at helping non-profits with their YouTube and digital video strategies. The Good Amplified McN has officially launched, with a roster of initial partners including the Make-a-Wish Foundation.
Founded by Amber J. Lawson (CEO of Comedy Gives Back), Good Amplified’s mission is described in a release as “guiding nonprofits in driving awareness, donor retention, and revenue via YouTube.” The McN’s team does this by optimizing a non-profit’s current videos for better discovery, helping the organizations develop and produce new video content, and matching a non-profit with a digital influencer who will promote its message. So far, Good Amplified has teamed with several non-profits like Make-a-Wish Foundation,...
Founded by Amber J. Lawson (CEO of Comedy Gives Back), Good Amplified’s mission is described in a release as “guiding nonprofits in driving awareness, donor retention, and revenue via YouTube.” The McN’s team does this by optimizing a non-profit’s current videos for better discovery, helping the organizations develop and produce new video content, and matching a non-profit with a digital influencer who will promote its message. So far, Good Amplified has teamed with several non-profits like Make-a-Wish Foundation,...
- 11/17/2015
- by Bree Brouwer
- Tubefilter.com
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