Virgin Media’s new advert: as subtle as a Liza Minnelli photobomb

Encouraging girls to look up to female role-models is a commendable thing to do, but why Paloma Faith?

We’re all about strong female role models these days. Malala Yousafzai, Hillary Clinton, the new Ghostbusters: you don’t have to look hard to be inspired. Even Virgin, despite a name that sounds like a playground insult, is on board. In its latest ad for superfast, sorry “ultrafast” broadband service Vivid, a girl is sitting on the sofa with her tablet watching highlights of England footballer Steph Houghton. Her mum sits down and calls up clips of other great female high-achievers over the years: Nadia Comaneci, Emmeline Pankhurst, Paloma Faith, Billie Holiday

Whoa Nelly! Paloma Faith? The singer’s most recent contribution to public life was mangling the Rugby World Cup theme tune (was Russell Watson unavailable?), while she is still about as well known for oblique fashion sense and appearances at Hootenanny (Hootenanny!

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