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Why Adele’s Emmy-Nominated Concert Special Was a Win for Art and for Business

Why Adele’s Emmy-Nominated Concert Special Was a Win for Art and for Business

When TV special “Adele Live in New York City” landed four Emmy nominations last month, it was an affirmation for the singer and her longtime manager, Jonathan Dickins, who had made the December 2015 NBC special an integral part of the rollout of her album “25” and her world tour that began in early 2016. But the special was also a way to recognize the current realities of the music industry, where artists and their reps must use every possible opportunity to extend the brand and keep the fickle pop audience interested. “Music specials are not that popular anymore, especially on...

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