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Distribution but different: Courtney Botfield, Tracey Mair team for Goodship

Courtney Botfield and Tracey Mair.

The Goodship Agency, a new venture by film distribution and marketing specialists Tracey Mair and Courtney Botfield, is one of 13 screen businesses supported by Screen Australia.s Gender Matters: Brilliant Careers fund.

Goodship designs and implements innovative pathways for the financing, distribution and marketing of Australian film, television and on-line productions — both narrative drama and documentary..

According to the founders, the Screen Australia funding will enable the company to employ a brand integration specialist to create funding and marketing partnerships between screen content and corporates and brands.

Goodship focuses on productions with strong social change messaging and those that offer opportunities for brand alignment.

.We.ve identified a gap in the market that weaves traditional film distribution with impact producing and corporate brand partnerships with the ultimate goal of building audiences for Australian screen content,. Botfield says.

Botfield is the former Gm of Transmission Films

See full article on IF.com.au