We started batting around some of the shifts that happened in the past 12 or so months. The list of what’s new, what’s dead, and what’s different just in this year, since amended as I’ve thought of more additions, is a little astonishing to think about.
What we gained:
The rise of over-the-top video, as hundreds of niche channels such as Comic-Con HQ and Rooster Teeth crowded onto Apple TV, Roku, and other streaming platforms. Amazon began offering access to many of these channels as subscription add-ons to its Prime service. Viewing through Ott apps jumped 65% this year, to about 8% of daily TV time in the key 18-49 demographic, according to a new study by Pivotal Research.
The debut of “skinny” TV bundles, such as At&T’s DirecTV Now, providing much cheaper alternatives to traditional cable- and satellite-tv offerings.
Facebook Live launched, along with algorithm changes...
What we gained:
The rise of over-the-top video, as hundreds of niche channels such as Comic-Con HQ and Rooster Teeth crowded onto Apple TV, Roku, and other streaming platforms. Amazon began offering access to many of these channels as subscription add-ons to its Prime service. Viewing through Ott apps jumped 65% this year, to about 8% of daily TV time in the key 18-49 demographic, according to a new study by Pivotal Research.
The debut of “skinny” TV bundles, such as At&T’s DirecTV Now, providing much cheaper alternatives to traditional cable- and satellite-tv offerings.
Facebook Live launched, along with algorithm changes...
- 12/16/2016
- by David Bloom
- Tubefilter.com
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