As the film distribution landscape keeps evolving, distributors of foreign language fare in the United States are struggling to keep up with a brave new world. French cinema, a niche favorite of American audiences for decades, is struggling to stay in the game — and right now, its future is uncertain.
“Ten years ago, we had more success at the box office,” Isabelle Giordano, the Executive Director of UniFrance, recently told IndieWire. “We have to admit that the situation is not as good as it was then.”
But it’s not for lack of effort. Thanks to a number of initiatives headed up by UniFrance – a government-supported body that operates with the sole aim of promoting French cinema throughout the world – French films are fighting to find new life at the U.S. box office.
Per Deadline, ticket sales in foreign markets for French titles dipped to $35 million in 2016, down 69% from...
“Ten years ago, we had more success at the box office,” Isabelle Giordano, the Executive Director of UniFrance, recently told IndieWire. “We have to admit that the situation is not as good as it was then.”
But it’s not for lack of effort. Thanks to a number of initiatives headed up by UniFrance – a government-supported body that operates with the sole aim of promoting French cinema throughout the world – French films are fighting to find new life at the U.S. box office.
Per Deadline, ticket sales in foreign markets for French titles dipped to $35 million in 2016, down 69% from...
- 3/9/2017
- by Kate Erbland
- Indiewire
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