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Video App Musical.ly Kicks Off Collaborative “Duets” Feature With Bruno Mars Contest

Musical.ly, like many other online video platforms, is launching a feature that brings more collaboration to its content. The app, known for letting its users set their videos to popular songs, has announced a new “Duets” feature. To draw attention to it, Musical.ly has teamed up with Bruno Mars for a contest set to his song “That’s What I Like.”

With Duets, Musical.ly users can splice multiple videos together in a split-screen format, which allows for coordinated musical performances. It’s basically a first-party, Musical.ly version of the YouTube Doubler, albeit with a much simpler layout. A few examples of videos made with the new feature can be found on YouTube.

With its new contest, Musical.ly hopes to promote Duets by offering up a shout-out from Mars as the top prize. Contestants are invited to record a Duet that complements a clip from the

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