Lionsgate Teaming With Fandom to Reach Movie Fan Communities
Lionsgate and Fandom have launched a strategic partnership to reach movie fan communities with Lionsgate’s properties.
The multiyear agreement — announced Friday — expands a strategic relationship that’s already included partnership on “John Wick: Chapter 2,” Starz’s television series “American Gods,” which debuts Sunday, and “Power Rangers.”
“By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the pact will enable the company to continue to refine its marketing strategies, expand the worlds of its franchises and create fresh content for fans,” the announcement said.
Under the partnership, Fandom users will have access to enhanced content, some of it exclusive. The companies did not elaborate.
Lionsgate’s upcoming movie titles include “All Eyez on Me,” “Robin Hood,” “My Little Pony,” “Saw: Legacy,” “The Hitman’s Bodyguard,” and “Wonder.”
Fandom has an audience of 360,000 fan communities and over 175 million monthly unique visits. Lionsgate has a 16,000-title library,...
The multiyear agreement — announced Friday — expands a strategic relationship that’s already included partnership on “John Wick: Chapter 2,” Starz’s television series “American Gods,” which debuts Sunday, and “Power Rangers.”
“By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the pact will enable the company to continue to refine its marketing strategies, expand the worlds of its franchises and create fresh content for fans,” the announcement said.
Under the partnership, Fandom users will have access to enhanced content, some of it exclusive. The companies did not elaborate.
Lionsgate’s upcoming movie titles include “All Eyez on Me,” “Robin Hood,” “My Little Pony,” “Saw: Legacy,” “The Hitman’s Bodyguard,” and “Wonder.”
Fandom has an audience of 360,000 fan communities and over 175 million monthly unique visits. Lionsgate has a 16,000-title library,...
- 4/28/2017
- by Dave McNary
- Variety - Film News
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