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Hybrid Distribution: One-Night-Only Screenings Could Make Your Documentary a Theatrical Hit

Hybrid Distribution: One-Night-Only Screenings Could Make Your Documentary a Theatrical Hit

The dream of a national theatrical release still burns bright for most feature documentary filmmakers, but the reality is that traditional releases with week-long runs across the country have gotten much harder. Exhibitors complain that too many movies are opening, while viewers are increasingly watching documentaries at home via Netflix, PBS, HBO, iTunes or Amazon.

Read More: Cannes Addresses Netflix Controversy By Forcing Competition Films to Receive Theatrical Distribution In France

Knowing how challenging theatrical has gotten, it’s exciting to discover an innovative alternative model for releasing documentaries, which I call “Hybrid Theatrical Distribution.” It combines full runs in selected cities where seven-day engagements are viable and single special event screenings in many other cities.

Richard Abramowitz, one of the earliest and most successful pioneers of this approach, has been utilizing a hybrid approach to achieve remarkable results, most recently with “The Beatles: Eight Days a Week – The Touring Year.

See full article on Indiewire