Longtime ABC marketing executive Marla Provencio will be honored with the PromaxBDA 2017 lifetime achievement award at the organization’s annual conference, Variety has learned exclusively.
The network announced in February that Provencio would leave her position later this year. “I am deeply honored to be the recipient of the 2017 PromaxBDA Lifetime Achievement Award from Promax,” said Provencio. “Being part of this creative community is a true privilege. Now, to be acknowledged by my peers is emotionally overwhelming. I am extremely grateful.”
PromaxBDA celebrated its 60th anniversary in 2016 and is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. Previous award winners include NBC marketing executive John Miller, producer Brian Grazer, filmmaker Spike Lee, and actress Betty White.
“Throughout her 35+ year career at ABC, Marla has proven to be an inspiration to so many people in our industry not only...
The network announced in February that Provencio would leave her position later this year. “I am deeply honored to be the recipient of the 2017 PromaxBDA Lifetime Achievement Award from Promax,” said Provencio. “Being part of this creative community is a true privilege. Now, to be acknowledged by my peers is emotionally overwhelming. I am extremely grateful.”
PromaxBDA celebrated its 60th anniversary in 2016 and is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. Previous award winners include NBC marketing executive John Miller, producer Brian Grazer, filmmaker Spike Lee, and actress Betty White.
“Throughout her 35+ year career at ABC, Marla has proven to be an inspiration to so many people in our industry not only...
- 5/23/2017
- by Joe Otterson
- Variety - TV News
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