Phil Griffin, who has led MSNBC from its previous Keith Olbermann heyday to a new surge led by Rachel Maddow, has extended his time at the head of the cable-news outlet in a new deal, according to a person familiar with the matter.
Griffin’s deal will keep him at the helm of the NBCUniversal-owned network as it is enjoying new strength. For the week of May 15, the network snared the most viewers between 25 and 54 – the demographic most coveted by advertisers – and the largest audience overall in weekday primetime – the first time in MSNBC’s history that it has beaten both Fox News Channel and CNN in those categories. The ratings momentum comes after NBCUniversal has spent months moving much of MSNBC away from the progressive programming lens upon which it has depended for years, and focused instead on breaking-news – even during the primetime shows led by left-leaning hosts Chris Hayes, Maddow...
Griffin’s deal will keep him at the helm of the NBCUniversal-owned network as it is enjoying new strength. For the week of May 15, the network snared the most viewers between 25 and 54 – the demographic most coveted by advertisers – and the largest audience overall in weekday primetime – the first time in MSNBC’s history that it has beaten both Fox News Channel and CNN in those categories. The ratings momentum comes after NBCUniversal has spent months moving much of MSNBC away from the progressive programming lens upon which it has depended for years, and focused instead on breaking-news – even during the primetime shows led by left-leaning hosts Chris Hayes, Maddow...
- 5/26/2017
- by Brian Steinberg
- Variety - TV News
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