Music is the ultimate good news-bad news business. Streaming is the future but it earns much less money than CDs, and although the live-music economy is booming, part of the reason for that is because artists have to tour — they can’t make money from selling their music.
Like the rest of the industry, synch licensing has good and bad news. The good news is there’s money out there — for artists, songwriters, labels, publishers. The bad news is that the current mindset of many labels and artist-management companies leaves money on the table — they pass on small opportunities because they only want big opportunities; or they don’t set up the infrastructure — in-house or through a third party — to capitalize on the smaller, quick-turn license market.
To recap quickly, over the past 20-odd years synch licensing has become one of the biggest sources of revenue in the music industry. Every...
Like the rest of the industry, synch licensing has good and bad news. The good news is there’s money out there — for artists, songwriters, labels, publishers. The bad news is that the current mindset of many labels and artist-management companies leaves money on the table — they pass on small opportunities because they only want big opportunities; or they don’t set up the infrastructure — in-house or through a third party — to capitalize on the smaller, quick-turn license market.
To recap quickly, over the past 20-odd years synch licensing has become one of the biggest sources of revenue in the music industry. Every...
- 6/7/2017
- by Daniel McCarthy
- Variety - TV News
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