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7 Ways the Box Office Could Recover Before the End of the Year

7 Ways the Box Office Could Recover Before the End of the Year

“It” is the much-anticipated and much-needed Stephen King adaptation. In addition to opening Friday with high box-office expectations, “It” also represents the fervent wish of every exhibitor that the dreadful summer of 2017 will recede like a bad dream.

Advance estimates suggest “It” could reach $70 million for its opening weekend. Anything over $62.5 million would top “Rush Hour,” the September record holder (in adjusted figures). Even if it did as little as $50 million, it should propel the weekend to a height it hasn’t seen in three months: More people would go to theaters than the same weekend in 2016.

Read More:It’s the Worst Labor Day Box Office Ever, as ‘Hitman’s Bodyguard’ is #1 by Default

The year-to-date total for North America is just under $7.6 billion, about $500 million less than the 2016 post-Labor Day box office. However, there’s still four months left — a full third of the year — to make up the gap.

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