To get the National Hockey League’s many players enthused about the league’s coming season, NBC Sports pitted them against serious competitors: a passel of kids.
In an athletic complex in Stamford, Conn., players including Dylan Larken of the Detroit Red Wings and Ryan Getzlaf of the Anaheim Ducks surprise squads of hockey acolytes. The change in the kids’ faces upon learning who they are squaring off against masks the day’s true purpose. The players have come to Stamford – where NBC Sports has its headquarters – to run before a phalanx of cameras as NBC and the NHL seek to capture their words and images in advance of the 2017-2018 season, which is slated to start October 4. Their pictures and conversations will become video interstitials that might air during an NBC broadcast of an NHL game, or a gif lobbed into a social-media post about a telecast on Nbcsn.
“It...
In an athletic complex in Stamford, Conn., players including Dylan Larken of the Detroit Red Wings and Ryan Getzlaf of the Anaheim Ducks surprise squads of hockey acolytes. The change in the kids’ faces upon learning who they are squaring off against masks the day’s true purpose. The players have come to Stamford – where NBC Sports has its headquarters – to run before a phalanx of cameras as NBC and the NHL seek to capture their words and images in advance of the 2017-2018 season, which is slated to start October 4. Their pictures and conversations will become video interstitials that might air during an NBC broadcast of an NHL game, or a gif lobbed into a social-media post about a telecast on Nbcsn.
“It...
- 9/8/2017
- by Brian Steinberg
- Variety - TV News
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