‘Dancing With the Stars’ Road to 25 Seasons: Casting Key to Broad Appeal

Pairing celebrities with professional dancers in a competition series may not be unique to “Dancing With the Stars” — after all, the show itself is a reformat of BBC’s popular “Strictly Come Dancing,” which is heading into its own 15th season. But the success “Dancing” has seen for its production company, BBC Worldwide Prods., as well as its network, ABC, most certainly is.

In its 24th season, “Dancing’s” premiere drew more than 12 million live and same-day viewers and averaged more than 10 million viewers per episode. “It’s among the most-watched shows in all of broadcast television, and as the audience gets more and more splintered every year, that becomes more and more valuable to us. That’s really the lifeblood of our business,” says Rob Mills, ABC’s senior vice president of alternative series, specials and late-night programming.

Now about to celebrate the launch of its 25th season, “Dancing” is also a global brand. BBC Worldwide

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