Champion swimmer Michael Phelps and his growing family continue their partnership with Colgate this fall to inspire 10 million kids and teens to turn off the faucet when brushing because #EveryDropCounts.
Michael Phelps reminds students that #EveryDropCounts
If embraced by 10 million youth, turning off the faucet could save approximately 80 million gallons of drinkable water each day.
Starting on World Smile Day on October 6, 2017, this youth-focused campaign began engaging kids and teens during Campus Sustainability Month with the Association for the Advancement of Sustainability in Higher Education (Aashe) and TerraCycle. In addition to turning off the faucet while brushing, kids and teens can spread awareness using #EveryDropCounts on social media and by learning more at EveryDropCounts.Colgate.com. Held every October, Campus Sustainability Month was founded by Aashe to raise the visibility of sustainability. Throughout the month, colleges and universities organize events to inspire and engage incoming students and campus stakeholders to become sustainability change agents.
Michael Phelps reminds students that #EveryDropCounts
If embraced by 10 million youth, turning off the faucet could save approximately 80 million gallons of drinkable water each day.
Starting on World Smile Day on October 6, 2017, this youth-focused campaign began engaging kids and teens during Campus Sustainability Month with the Association for the Advancement of Sustainability in Higher Education (Aashe) and TerraCycle. In addition to turning off the faucet while brushing, kids and teens can spread awareness using #EveryDropCounts on social media and by learning more at EveryDropCounts.Colgate.com. Held every October, Campus Sustainability Month was founded by Aashe to raise the visibility of sustainability. Throughout the month, colleges and universities organize events to inspire and engage incoming students and campus stakeholders to become sustainability change agents.
- 10/30/2017
- Look to the Stars
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