Christmas + romance + cute puppies = A recipe for ratings success at Hallmark. The network known for its sappy made-for-tv movies hit it big over the Thanksgiving weekend with five nights of ratings gifts — making for its biggest week in network history. Among total viewers in cable, only “The Walking Dead” (and its companion “Talking Dead”) and NFL football did better than Hallmark’s Friday, Saturday, and Sunday movies.
The film “Switched for Christmas,” starring Candace Cameron Bure as identical twin sisters who swap lives for the holiday, became the most-watched telecast in Hallmark Channel history on Sunday night. The film averaged 5.8 million viewers after three days of DVR and video on demand usage. Mark Deklin, Eion Bailey, and Happy the Dog — see, it ticked all the Hallmark boxes — also starred.
Close behind, Saturday’s “Hallmark Hall of Fame” presentation, “The Christmas Train,” averaged 5.6 million viewers — beating the four broadcast networks on the night.
The film “Switched for Christmas,” starring Candace Cameron Bure as identical twin sisters who swap lives for the holiday, became the most-watched telecast in Hallmark Channel history on Sunday night. The film averaged 5.8 million viewers after three days of DVR and video on demand usage. Mark Deklin, Eion Bailey, and Happy the Dog — see, it ticked all the Hallmark boxes — also starred.
Close behind, Saturday’s “Hallmark Hall of Fame” presentation, “The Christmas Train,” averaged 5.6 million viewers — beating the four broadcast networks on the night.
- 12/2/2017
- by Michael Schneider
- Indiewire
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