Hulu chief content officer Joel Stillerman outlined the company’s originals strategy going forward, admitting that there’s pressure to produce another big hit after “The Handmaid’s Tale.”
“The expectations are there, and you have to keep that in mind when you make your next round of choices,” said Stillerman, speaking at Variety‘s Entertainment Summit at CES 2018.
“Handmaid’s Tale” preceded Stillerman’s arrival at Hulu last summer, after he spent nearly a decade as head of original programming at AMC Networks. “If there’s a career tip in this session, it’s to take a job at Hulu after ‘The Handmaid’s Tale,'” Stillerman quipped.
Stillerman described Hulu’s approach to originals as being in “three lanes”: 1, continuing to “double down on big, broad, hopefully event-series television in both comedy and drama” — which Hulu loosely calls “core content”; 2, “brand elevating” content aimed at garnering critical acclaim and awards recognition; and 3, “emerging content...
“The expectations are there, and you have to keep that in mind when you make your next round of choices,” said Stillerman, speaking at Variety‘s Entertainment Summit at CES 2018.
“Handmaid’s Tale” preceded Stillerman’s arrival at Hulu last summer, after he spent nearly a decade as head of original programming at AMC Networks. “If there’s a career tip in this session, it’s to take a job at Hulu after ‘The Handmaid’s Tale,'” Stillerman quipped.
Stillerman described Hulu’s approach to originals as being in “three lanes”: 1, continuing to “double down on big, broad, hopefully event-series television in both comedy and drama” — which Hulu loosely calls “core content”; 2, “brand elevating” content aimed at garnering critical acclaim and awards recognition; and 3, “emerging content...
- 1/11/2018
- by Todd Spangler
- Variety - TV News
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