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Tosca Musk Launches Streaming Service That Celebrates The Female Gaze

While her brother is making a killing on flamethrowers, Tosca Musk's latest business venture arrives with a decidedly softer touch: a female-focused streaming platform called Passionflix.

Musk, a noted director whose Holiday Engagement is one of the most-watched TV movies in Hallmark channel history, launched the service late last year alongside producer Jina Panebianco and writer Joany Kane. Passionflix squarely targets the romance novel crowd with a library of licensed features and in-house productions. Content is organized according to categories like ‘Tissues And Ice Cream’ for those in need of a good cry, or ‘Hutzpah And Hoohah’ for something a bit more action-packed. Furthermore, a 'Barometer Of Naughtiness' (Bon) indicates each title’s sex appeal on a scale from one to five.

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