When Netflix announced that they were going to be releasing 80 (yes, eighty) original films in 2018, it was hard to imagine how they could possibly handle that kind of volume. At a time when more traditional outfits like Disney and Warner Bros. are distributing huge movies in small doses, it seemed unfathomable that a studio would be able to put out more than one new movie per week (even a studio that didn’t always have to deal with pesky industry headaches like shipping DCPs and informing customers that their movies exist). But here we are in early February, and Netflix’s agenda is already seeming all too fathomable.
The crux of their strategy — the streaming giant’s ace in the hole — couldn’t be clearer: They’re just going to release the movies that nobody else would.
That idea seems to be the one thing that all of the recent Netflix Originals have in common,...
The crux of their strategy — the streaming giant’s ace in the hole — couldn’t be clearer: They’re just going to release the movies that nobody else would.
That idea seems to be the one thing that all of the recent Netflix Originals have in common,...
- 2/8/2018
- by David Ehrlich
- Indiewire
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