In a significant step in its strategy of becoming a leading player in original content production and distribution around the globe, Movistar+, the pay TV unit of telco giant Telefonica, is launching new drama channel Movistar Series for Latin America.
Two years ago, Movistar unveiled its original series production plans, with Alberto Rodríguez’ €10 million ($12.3 million) budget period thriller “La Peste” as its flagship drama, kicking off the biggest bet from a telecom on scripted content production in Europe, with a yearly investment commitment of €70 million ($86.1 million) in series production.
As part of an ambitious plan of 12 original series releases a year, Movistar+’s first four high-profile TV fictions, “The Plague,” “Velvet Collection,” “The Zone” and “Shameless” have been championed by Spain’s critics, social networks and its audience success, backed by a strong promotional effort by Telefonica.
“We wanted to be very successful in Spain but not stop there, but becoming a reference for content production in Spanish...
Two years ago, Movistar unveiled its original series production plans, with Alberto Rodríguez’ €10 million ($12.3 million) budget period thriller “La Peste” as its flagship drama, kicking off the biggest bet from a telecom on scripted content production in Europe, with a yearly investment commitment of €70 million ($86.1 million) in series production.
As part of an ambitious plan of 12 original series releases a year, Movistar+’s first four high-profile TV fictions, “The Plague,” “Velvet Collection,” “The Zone” and “Shameless” have been championed by Spain’s critics, social networks and its audience success, backed by a strong promotional effort by Telefonica.
“We wanted to be very successful in Spain but not stop there, but becoming a reference for content production in Spanish...
- 2/9/2018
- by Emiliano De Pablos
- Variety - TV News
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