British Actresses Launch Campaign for Equal Representation on Stage and Screen

With two-thirds of screen time going to men, actresses in the UK turned activists this week and launched the Equal Representation for Actresses (Era) campaign for gender equality in television, film, and theater. Dozens of actresses and sympathetic actors turned up for the speeches at BAFTA in London wearing the Era 50:50 pin which has already been paraded on the red carpet by Emma Thompson and Emma Watson.

The crowd at the launch included Lily James, Gemma Arterton, Ophelia Lovibon, and James Nesbitt. Olivia Colman introduced the two founders of Era, Polly Kemp and Elizabeth Berrington, who started the debate two years ago when a group of actresses met in London’s Soho and began to question the casting and creative decisions made by programmers and film-funders, which resulted in such an unequal share of screen time and employment opportunities. A British casting director confessed that in the last three years,

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